18 Jun: Social Media Marketing Trends – Post COVID

Post COVID, companies have been forced to adapt to a new digital era. The tools of the trade are also evolving with companies struggling to identify the right set of social media tools for their brand. With time it became more apparent that lockdowns were not short-term and if not a total lockdown, “flexible” lockdowns will stay in place for a long time. Consumer buying patterns and behaviors have shifted over this time period. With increased reliance on online shopping and delivery services, contactless buying is quickly becoming our new norm. Businesses have had to adapt, invest in technology and tools to make this shift possible. There is also the challenge of connecting with customers using the right social media tools. We have outlined a few trends in social media marketing which might help you better understand the platform best suited for your business. Is it time to consider diversifying…

04 May: Post Covid Business Dynamics

Perhaps you are one of the lucky businesses to have stayed alive through the pandemic. Congratulations! As governors outline phased re-openings, how prepared are you? As eager as employees will be, they will be equally cautious and concerned. Have you set up the necessary guidelines and safety precautions for your employees as well as your customers? Leading this unique opportunity to create a new team or build on your existing team will be key to your organizational success. Give your staff the time and opportunity to share and deal with the challenging issues each has faced while fighting or coping with the virus. Many may have lost family members without the opportunity to grieve, juggling continuing childcare issues, and whatnot. At a time like this, they will need leadership support more than ever! Alleviate fears by implementing safety procedures. Some of the helpful suggestions listed below may be applicable to…

01 Apr: Coronavirus and Beyond – Time for Digital Transformation

Improvise is the new mantra. How quickly can you transform your business, shift your operations online and communicate with your customers? This can be an overwhelming phase as you try to morph your business to cope with the consequences of COVID-19. It is likely that you have already started re-evaluating how to survive this crisis. Health Care professionals are warning us that this virus is going to be in our midst for a long time. There are digital marketing strategies you can implement to help your business. Connect with your target audience on Social Media This is not the time to sit back and relax. Reach out to your customers. Connect with them. Let them know the changes you are making to ensure that services continue. Social distancing does not have to mean isolation. Quite the contrary – use all digital tools to remind customers that you are here for…

16 Mar: Human vs. Machine Transcription: Who Comes Out on Top?

Confused over machine versus human transcription? Wondering which is better and why? This short guide might help with your decision. Speed: If speed is more important to you than accuracy, then automated transcription services are the way to go. There are many software tools that can convert speech into text in record time. A video that is approximately two hours long can take less than 30 minutes to transcribe. But, remember what you lose with this speed is accuracy. Audio Quality: Machine transcription converts spoken word into written word. It cannot isolate the actual speech which needs transcription from a noisy background. Multiple speakers, all of who may be enthusiastic to make their voice heard, will likely complicate the quality. To even consider using machine transcription for your needs, ensure that your audio has been recorded in a reasonably quiet environment and is free of static, cross-talk and that each…

11 Feb: Financial services and Online Reputation Management

Are you a financial services company? Should you care about your online reputation? Why? Asset managers are not selected based on proximity to one’s home or office, rather based almost exclusively on reputation and referrals. A good reputation will typically generate strong referrals. While traditional word of mouth referrals are not extinct, online reputation generated from references and experiences is becoming increasingly key in manager selection. A good online reputation filled with positive reviews is more likely to result in warm leads and potential new clients. According to Forbes, 42% of U.S. adults look someone up before doing business with him or her. As Michael Fertik, CEO of Reputation.com said, “Word of mouth has given way to word of review”. Nearly everyone conducts online research before spending on any product or service. Consumers interested in a financial advisor will conduct even deeper research and will most certainly not invest with…

08 Jan: Why Online Reputation Management is Important for Your Business in 2020?

In this Digital era, online reviews and ratings are very important. Reviews and review platforms is a reference point for buyers across the globe as they trust reviews while making a purchase decision. We have listed out some important stats to understand the importance of good online reputation: 90% of people first check online reviews before making a purchase 88% of people trust online reviews and ratings Positive online reviews lead to increased sales 72% of people will only interact with brands that have positive reviews and ratings Online reviews give you an exact picture of what your customers expect from you Online reviews help boost your SEO results Reviews create brand loyalty Nowadays there are hundreds of reviews sites available online and lots of users write dozens of reviews on these platforms. Some may write genuine reviews, while others write fake reviews to spoil your reputation. You may be…

06 Jan: How Local SEO Can Help Your Business in 2020

Local search is powerful for businesses: Four out of five users rely on online searches for information on local businesses. Are you prepared? Is your business optimized for local searches? If not, you could be missing out. The importance of local Search Engine Optimization cannot be overemphasized. Here are a few reasons to ensure that your online presence is optimized for local searches: Local Scale Exposure Local SEO is not much different from organic SEO; it simply has a local focus, enabling not only locals to find your business quickly, but also non-locals searching for products or services. Leverage local online resources like Craigslist, Angie’s List, and Yelp by advertising in the local classified section and uploading high-quality images and videos on these sites. Link Building and Social Sharing Another important part of using local SEO is the creation of potential partnerships or links between two or more businesses. Amongst other things,…

26 Jan: How to Record a Good Audio for Quality Transcription

How to Record a Good Audio for Quality Transcription Do you require a quality verbatim transcription for your events, meetings or even court proceedings? And did you know that you control the key to a fast and professional transcript? Yes, that’s right! Transcription has a direct bearing on the quality of audio recordings. This means a good quality audio makes certain that you get back an accurate transcript with a quick turnaround. Here are a few tips to ensure that you record your audio well.