Blog

Post COVID, companies have been forced to adapt to a new digital era. The tools of the trade are also evolving with companies struggling to identify the right set of social media tools for their brand. With time it became more apparent that lockdowns were not short-term and if not a total lockdown, “flexible” lockdowns will stay in place for a long time. Consumer buying patterns and behaviors have shifted over this time period. With increased reliance on online shopping and delivery services, contactless buying is quickly becoming our new norm. Businesses have had to adapt, invest in technology and tools to make this shift possible. There is also the challenge of connecting with customers using the right social media tools. We have outlined a few trends in social media marketing which might help you better understand the platform best suited for your business. Is it time to consider diversifying…

Perhaps you are one of the lucky businesses to have stayed alive through the pandemic. Congratulations! As governors outline phased re-openings, how prepared are you? As eager as employees will be, they will be equally cautious and concerned. Have you set up the necessary guidelines and safety precautions for your employees as well as your customers? Leading this unique opportunity to create a new team or build on your existing team will be key to your organizational success. Give your staff the time and opportunity to share and deal with the challenging issues each has faced while fighting or coping with the virus. Many may have lost family members without the opportunity to grieve, juggling continuing childcare issues, and whatnot. At a time like this, they will need leadership support more than ever! Alleviate fears by implementing safety procedures. Some of the helpful suggestions listed below may be applicable to…

Are you a financial services company? Should you care about your online reputation? Why? Asset managers are not selected based on proximity to one’s home or office, rather based almost exclusively on reputation and referrals. A good reputation will typically generate strong referrals. While traditional word of mouth referrals are not extinct, online reputation generated from references and experiences is becoming increasingly key in manager selection. A good online reputation filled with positive reviews is more likely to result in warm leads and potential new clients. According to Forbes, 42% of U.S. adults look someone up before doing business with him or her. As Michael Fertik, CEO of Reputation.com said, “Word of mouth has given way to word of review”. Nearly everyone conducts online research before spending on any product or service. Consumers interested in a financial advisor will conduct even deeper research and will most certainly not invest with…