Digital marketing

04 May: Post Covid Business Dynamics

Perhaps you are one of the lucky businesses to have stayed alive through the pandemic. Congratulations! As governors outline phased re-openings, how prepared are you? As eager as employees will be, they will be equally cautious and concerned. Have you set up the necessary guidelines and safety precautions for your employees as well as your customers? Leading this unique opportunity to create a new team or build on your existing team will be key to your organizational success. Give your staff the time and opportunity to share and deal with the challenging issues each has faced while fighting or coping with the virus. Many may have lost family members without the opportunity to grieve, juggling continuing childcare issues, and whatnot. At a time like this, they will need leadership support more than ever! Alleviate fears by implementing safety procedures. Some of the helpful suggestions listed below may be applicable to…

11 Feb: Financial services and Online Reputation Management

Are you a financial services company? Should you care about your online reputation? Why? Asset managers are not selected based on proximity to one’s home or office, rather based almost exclusively on reputation and referrals. A good reputation will typically generate strong referrals. While traditional word of mouth referrals are not extinct, online reputation generated from references and experiences is becoming increasingly key in manager selection. A good online reputation filled with positive reviews is more likely to result in warm leads and potential new clients. According to Forbes, 42% of U.S. adults look someone up before doing business with him or her. As Michael Fertik, CEO of Reputation.com said, “Word of mouth has given way to word of review”. Nearly everyone conducts online research before spending on any product or service. Consumers interested in a financial advisor will conduct even deeper research and will most certainly not invest with…

08 Jan: Why Online Reputation Management is Important for Your Business in 2020?

In this Digital era, online reviews and ratings are very important. Reviews and review platforms is a reference point for buyers across the globe as they trust reviews while making a purchase decision. We have listed out some important stats to understand the importance of good online reputation: 90% of people first check online reviews before making a purchase 88% of people trust online reviews and ratings Positive online reviews lead to increased sales 72% of people will only interact with brands that have positive reviews and ratings Online reviews give you an exact picture of what your customers expect from you Online reviews help boost your SEO results Reviews create brand loyalty Nowadays there are hundreds of reviews sites available online and lots of users write dozens of reviews on these platforms. Some may write genuine reviews, while others write fake reviews to spoil your reputation. You may be…