Digital marketing – Soft Scribe LLC

Social Media Marketing Trends – Post COVID

admin — Thu, 18 Jun 2020 15:43:11 +0000

Post COVID, companies have been forced to adapt to a new digital era. The tools of the trade are also evolving with companies struggling to identify the right set of social media tools for their brand.

With time it became more apparent that lockdowns were not short-term and if not a total lockdown, “flexible” lockdowns will stay in place for a long time. Consumer buying patterns and behaviors have shifted over this time period. With increased reliance on online shopping and delivery services, contactless buying is quickly becoming our new norm. Businesses have had to adapt, invest in technology and tools to make this shift possible. There is also the challenge of connecting with customers using the right social media tools.

We have outlined a few trends in social media marketing which might help you better understand the platform best suited for your business.

Is it time to consider diversifying from your traditional platform?

Facebook revolutionized the way we connect, but you may find that most of your customers no longer use only Facebook. Check out where customers are spending their time and why:

Facebook (1.4 billion daily active users)

Instagram (500 million daily active users)

TikTok (720 million daily active users)

Snapchat (178 million daily active users)

YouTube (30 million daily active users)

Pinterest (200 million monthly active users)

Twitter (100 million daily active users)

Platforms such as TikTok, Snapchat and Instagram have grown in popularity and are considered leading social media channels. What has caused this shift?

Micro-influencers

Companies who want to launch their products usually reach people with huge following in social platforms to review their product and post the review outcome in their social platform. This will increase the brands reach and awareness to a different set of audience. These influencers try the products, prepare content over it, and then upload those product-based content and advertisements so that it can reach a large number of people.

A newer source of marketers, called micro-influencers, have evolved. This targeted army of marketers work on a scale, much smaller than influencer marketers. They also have a smaller following on social media and they target a specific niche product or service with a very precise approach. Typically, promotions revolve around authentic and visual posts instead of sponsored ads.

Community Management

Have you noticed that all big brands have dedicated social media pages? Some have taken the additional step of building groups to offer more information and to stay connected with their customers. This goes a long way towards building brand loyalty. These groups allow customers to reach out directly to companies on their own time, but it is up to the company to offer effective community management. This involves a timely and informative response, information on safety measures, new products or promotions, etc.

Storytelling

This is one of the latest trends and stories are proving to be very successful and effective in conveying the message to consumers. It captures the attention of the user and it creates a direct connection between the company and the existing or potential consumer. Your story, if told effectively, can become viral within a short period!

Leveraging User-Generated Content

The role of reviews has shifted from merely offering information about the user’s experience with the specific product or service. Companies are taking community management to the next level by leveraging reviews to generate content. In other words, they are promoting their brand by pushing positive reviews. Some are even offering promotional discounts to loyal customers for creating a video testimonial. Imagine the power of user-generated content in influencing customers on the sidelines.

Messaging Apps:

According to Business Insider Intelligence, post COVID will be a time when more people will start using the top four messaging apps – WhatsApp, Facebook Messenger, WeChat, and Viber. For instance, more than 1.3 billion people using Facebook Messenger. We can assist you in promoting your content and even create ads that can boost your sales through these messaging platforms.

Brands that are able to deliver clear, informative and strong messages, engage in transparent conversations considered reliable for their informational content, feel-good messages or offer valuable advice will rebound and outlive the crisis.

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Post Covid Business Dynamics

admin — Mon, 04 May 2020 21:00:00 +0000

Perhaps you are one of the lucky businesses to have stayed alive through the pandemic. Congratulations!

As governors outline phased re-openings, how prepared are you? As eager as employees will be, they will be equally cautious and concerned. Have you set up the necessary guidelines and safety precautions for your employees as well as your customers?

Leading this unique opportunity to create a new team or build on your existing team will be key to your organizational success. Give your staff the time and opportunity to share and deal with the challenging issues each has faced while fighting or coping with the virus. Many may have lost family members without the opportunity to grieve, juggling continuing childcare issues, and whatnot. At a time like this, they will need leadership support more than ever!

Alleviate fears by implementing safety procedures. Some of the helpful suggestions listed below may be applicable to your business while others may not:

Sneeze-guard partitions
Safe zone markers for elevators and wait lines
Floor layouts honoring distancing
Food accessibility and kitchen rules
Common area social distancing (conference rooms, cafeterias, break rooms, gyms, locker rooms and perhaps you keep gyms and locker rooms closed until phase two)
Equipment adjustments for public spaces (personal keyboard covers, for example)
Personal hygiene and personal workspace cleanliness
Personal items security measures (personal tech, mugs, desktop items, masks, availability of disinfectants)
Distribution of resources by creating staggered work schedules
Innovative ways to recreate your supply and demand logistics
Contact tracing (at the very least, encourage employees to be mindful of their public interactions)

The new norm business model will require to be an inclusive, sustainable growth model. A crisis is a terrible thing to waste. Prepare your business to succeed in this new environment. Communicate with your employees and your customers. Let them know the steps you have taken to build trust and confidence. Relationships are based on trust, and that trust will slowly see a return of the business.

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Financial services and Online Reputation Management

admin — Tue, 11 Feb 2020 10:04:55 +0000

Are you a financial services company? Should you care about your online reputation? Why? Asset managers are not selected based on proximity to one’s home or office, rather based almost exclusively on reputation and referrals. A good reputation will typically generate strong referrals. While traditional word of mouth referrals are not extinct, online reputation generated from references and experiences is becoming increasingly key in manager selection.

A good online reputation filled with positive reviews is more likely to result in warm leads and potential new clients.
According to Forbes, 42% of U.S. adults look someone up before doing business with him or her.

As Michael Fertik, CEO of Reputation.com said, “Word of mouth has given way to word of review”. Nearly everyone conducts online research before spending on any product or service. Consumers interested in a financial advisor will conduct even deeper research and will most certainly not invest with an advisor who has negative reviews.

The first step is knowing what your clients are saying about you. Do reviews about your service exist and how many are positive or negative. Knowing what’s at stake, building and maintaining a strong positive online footprint must be a priority.
Secondly, have you claimed your business name with Google? It is imperative to do so in order to ensure high rankings on search engines. In addition to that, register with relevant social media sites and be sure to monitor activity and stay active and engaged on social media platforms.
Set up alerts to enable you to monitor your reputation. This means that you will be notified anytime your business name is used – good or bad. If a negative review is posted, be sure to craft a careful and thoughtful response before reacting. It is a good idea to respond to every review, positive or not.

Be genuine and ask your clients if they are willing to post reviews about their experiences or your services and feature those glowing ones!
An online presence has made it easy to communicate information. If you aren’t already offering interesting and useful information via blogs and on social media then you could be losing valuable opportunities to expand your online presence. Don’t shy away from the option to be a guest blogger!
Establish your presence as an expert on your subject. Use the SlideShare feature on LinkedIn, participate in content worthy groups and share your insight as a thought leader in your field.

Chances are, you are too busy to attend to the tips included here and more. Consider hiring an online reputation management specialist. As a financial advisor, one of the most valuable pieces of advice you likely convey is patience. Remember, the same applies to social media management. Be patient with your online management specialist, ask for monthly reports, stay on top of your reviews, design a good online strategy and you will boost your results. You may not be able to get clients, but you will build goodwill.

Public figures are no longer the only ones who have to worry about negative publicity; anyone can fall victim to online smears, even if those complaints have little or no merit. Advisors are no exception. Regardless of online reports or complaints are misleading, inaccurate or unfair, they can still create a lingering doubt in the minds of potential clients.

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Why Online Reputation Management is Important for Your Business in 2020?

admin — Wed, 08 Jan 2020 15:26:52 +0000

In this Digital era, online reviews and ratings are very important. Reviews and review platforms is a reference point for buyers across the globe as they trust reviews while making a purchase decision. We have listed out some important stats to understand the importance of good online reputation:

90% of people first check online reviews before making a purchase
88% of people trust online reviews and ratings
Positive online reviews lead to increased sales
72% of people will only interact with brands that have positive reviews and ratings
Online reviews give you an exact picture of what your customers expect from you
Online reviews help boost your SEO results
Reviews create brand loyalty

Nowadays there are hundreds of reviews sites available online and lots of users write dozens of reviews on these platforms. Some may write genuine reviews, while others write fake reviews to spoil your reputation. You may be surprised if we tell you that some organizations pay these users to write negative reviews on behalf of your competitor.

It is nearly impossible for you to keep an eye on these activities. Moreover, it is hard to respond to all the negative and positive reviews, especially the negative ones. As a business, it’s important for you to maintain an online reputation. If you don’t do so, you are failing in comparison to your competitors.

Wondering what to do? Do you need help to manage your online reputation?

We at Soft Scribe LLC can help you; our Online Reputation Management (ORM) services can remove negative remarks from the initial 1-2 pages of Google and guarantee they end up imperceptible to looks. Regardless of whether you run a startup or a Fortune 500 organization, you can employ our services to battle with the negative remarks to keep your online reputation in place.

Benefits Of Our Online Reputation Management Services

The advantages of profiting from ORM services are innumerable. We have enrolled the chosen few of our services here which are the most vital ones:

Builds Trust

ORM constructs trust and increases mouth to mouth publicity. At any point, if a positive survey or message spreads about your organization, ORM turns that into a web sensation. Hence you can construct the trust which resultantly helps up your business.

Eliminates Negative Comments

ORM takes out every single negative remark or potentially negative reviews from the best rankings to downwards. This way it debases or expels a wide range of wrong substance and to empty the spaces for accommodating remarks, surveys, and postings which encompass the catchphrases in your online business.

Cost-Effective

ORM services for your organization can cost impressively lesser than the costs related to the online notoriety threats and avoid the crisis as negative remarks and postings will hurt your online reputation as well as influence your business sales and income.

Improves Ranking of Your Keywords

Online reputation management strategies are custom-fitted to expedite your positive surveys to the higher rankings. Adding more positive content and ranking them higher in the search engine will minimize the negative content. ORM also helps your organization in enhancing its rankings on prominent web crawlers.

We at Soft Scribe, recognize the need for businesses to have stellar review profiles so you can continue to compete. Online reviews and feedback are becoming much more prominent in search and other areas, so building a trustworthy reputation and keeping that customer bond is more important than ever.

That’s why we’ve developed online reputation management services that allow you or your clients to generate, monitor, and showcase online reviews in a smooth, seamless, and successful way. You can sit back and relax, while we do the job for you.

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