Do you know, nearly 80% consumers research a brand online before actually buying it and almost 67% of them make up their mind whether to buy or not, while doing their research?
Internet has created a disruption that is impossible to ignore. A business needs to exploit the web skillfully to gain maximum mileage out of its marketing efforts. Marketing methodologies have also undergone a drastic change…from marketer-centric to customer-centric. In order to reach the net-savvy customers, your business needs to meet them where they are…in social media channels and platforms through innovative and non-intrusive ways such as educational blogs, helpful e-books and interesting articles…all created to address readers’ aspirations and pain points.
We have more compelling numbers to share. Nearly 42% people click the first entry on a Search Engine Result Page while researching a company and 21% click the second one. So, what are the chances of your website being clicked? Do you wish to improve your website’s ranking and authority? Digital marketing does just that. Digital marketing is absolutely essential for a business to survive and thrive in this ultra-competitive era. Soft Scribe’s digital marketing solutions aim to propel your business to digital glory through creative, attainable marketing campaigns within your budget and resource constraints. We not only make people aware of your brand, we make them engage with it and even, promote it.
Our Digital Marketing Process
- Audit of present digital assets(website, social media offerings and other content pieces)
- Formulation of SMART (Specific, Measurable, Attainable, Relevant and Timely) goals for marketing campaign
- Creation of branding assets such as logos, color schemes and layouts
- Creation of long-term and short-term marketing plans/strategies
- Creation of effective marketing content(blogs, web pages, newsletters, whitepapers, e-books and social media posts)
- Automating workflows to target various segments of customers
- Analyzing and recording customer’s engagement with our high-end data analytics tools
- Interpretation of customers engagement data into actionable information
- Presentation of detailed performance metrics in clean, visual dashboards
- Repurposing and retargeting content to newer segments through newer means
- Revising campaigns where need arises
- PPC Marketing (Pay-Per-Click) marketing to land on the top of Search Engine Results Page(SERP)
- Display Advertising to place your business ads and direct handles to website on relevant pages and publisher websites
- On-page and Off-page SEO to improve website ranking
- Inbound and outbound link marketing to improve website’s authority
- Social Media Marketing (SMM) to create brand presence on social channels and generate traffic, we create and improvise your social media accounts. We formulate mission statements distinctive for each platform and do social advertising to nurture communities into loyal customers
- Content marketing to leverage remarkable content on relevant platforms
- E-mail marketing to generate automated workflows for sending enticing personalized mails to leads