Local search is powerful for businesses: Four out of five users rely on online searches for information on local businesses. Are you prepared? Is your business optimized for local searches? If not, you could be missing out.
The importance of local Search Engine Optimization cannot be overemphasized. Here are a few reasons to ensure that your online presence is optimized for local searches:
Local Scale Exposure
Local SEO is not much different from organic SEO; it simply has a local focus, enabling not only locals to find your business quickly, but also non-locals searching for products or services.
Leverage local online resources like Craigslist, Angie’s List, and Yelp by advertising in the local classified section and uploading high-quality images and videos on these sites.
Link Building and Social Sharing
Another important part of using local SEO is the creation of potential partnerships or links between two or more businesses.
Amongst other things, links are a major factor in how Google ranks web pages. The key to link building is relevancy to your service and your customers. Writing consistently informative blogs, guest posts online relationships are all good strategies for positive link building. Outreach via good content, promotions, etc. can help you build long term relationships with key influencers, in turn positioning your business as a highly regarded one.
You can build and share links with local search engines like Google Places, Bing Places, Yahoo Local, Yelp, Foursquare, and YP.
Growth of Mobile and Wearable Devices
Mobile devices are increasingly popular for their ease of use and accessibility. Searches on-the-go, particularly for restaurants and medical professionals is on the rise. According to Adam Farra, CEO of HostGator, “Society today is already transitioning from PCs to mobile Internet usage, so local SEO will be a necessity, not a ‘nice to have’ in the very near future.”
Your website is your business’ home away from home. Local SEO just makes it easier for potential customers to find you and interact. Being able to let a broad base group of your clients know your business hours, what you are serving today or the promotion of the day is invaluable. Posting relevant and informative content will showcase your business and let them know you value their patronage.
Increase in Revenue
Much of the success of any business depends on its marketing strategy and local SEO must be an integral part of a good marketing strategy.
Today, businesses are moving faster than ever. In the blink of an eye, you will find new competitors, new products and services with the time to market shrinking. Regardless of the industry, what worked well a few years ago is just not a good enough strategy today. So, this is not the time for trial and error, it’s time to position your business properly and we can help you.