Digital Marketing

08 Jan: Why Online Reputation Management is Important for Your Business in 2020?

In this Digital era, online reviews and ratings are very important. Reviews and review platforms is a reference point for buyers across the globe as they trust reviews while making a purchase decision. We have listed out some important stats to understand the importance of good online reputation: 90% of people first check online reviews before making a purchase 88% of people trust online reviews and ratings Positive online reviews lead to increased sales 72% of people will only interact with brands that have positive reviews and ratings Online reviews give you an exact picture of what your customers expect from you Online reviews help boost your SEO results Reviews create brand loyalty Nowadays there are hundreds of reviews sites available online and lots of users write dozens of reviews on these platforms. Some may write genuine reviews, while others write fake reviews to spoil your reputation. You may be…

06 Jan: How Local SEO Can Help Your Business in 2020

Local search is powerful for businesses: Four out of five users rely on online searches for information on local businesses. Are you prepared? Is your business optimized for local searches? If not, you could be missing out. The importance of local Search Engine Optimization cannot be overemphasized. Here are a few reasons to ensure that your online presence is optimized for local searches:   Local Scale Exposure Local SEO is not much different from organic SEO; it simply has a local focus, enabling not only locals to find your business quickly, but also non-locals searching for products or services. Leverage local online resources like Craigslist, Angie’s List, and Yelp by advertising in the local classified section and uploading high-quality images and videos on these sites.   Link Building and Social Sharing Another important part of using local SEO is the creation of potential partnerships or links between two or more businesses. Amongst…